Cash Management Platform
First of its kind solution in Azerbaijan that allows parent companies to monitor subsidiary expenses, initiate transfers, and manage role-based access within a unified system.
Problem
Financial teams were forced to manage massive subsidiary expenses through a messy mix of spreadsheets and manual emails, making it impossible to track spending or authorize transfers in real-time.
Solution
Designed a central hub for parent companies to automate subsidiary expense tracking, monitor real-time balances and loans, and manage high-stakes money transfer approvals in one secure system.
Current Adoption
Parent Companies - 8
SOCAR, Silk Way West Airlines, Sumgait Technologies Park LLC, and etc.
Ongoing Companies: AZCON Holding, Saffron Group of Companies
Subsidiary Companies - 80+
Research Process
To build a solid foundation for the MVP, I led a collaborative discovery phase with stakeholders and end-users at SOCAR. This phase was critical to ensuring the platform solved real-world enterprise complexities rather than just digitizing existing manual habits.
I conducted deep-dive interviews and "shadowing" sessions with Accountants and Financial Analysts. The goal was to map their daily workflows and identify the friction points in managing vast corporate assets.
Key Insights Found
Based on these sessions, we uncovered three primary pain points that defined our MVP strategy:
The "Visibility Gap": Analysts were manually consolidating Excel sheets from different subsidiaries, leading to a delay in "real-time" data.
Approval Bottlenecks: High-value transfers often stalled because the "Who" and "When" of approval chains were managed via fragmented email threads.
Security Anxiety: There was a significant fear of human error during manual data entry, which could lead to irreversible financial discrepancies.
Designed Solution
The data and company names displayed in this project are used strictly for conceptual and illustrative purposes. All figures are mock data and do not reflect the actual performance or identity of any real-world entity.
Main Page
This is the primary page where users get a bird’s-eye view of the entire holding’s finances. By default, the dashboard shows aggregated stats for all subsidiaries, but users can filter for specific companies to see more detail. Based on my interviews and surveys with accountants, I prioritized these specific charts to solve their daily reporting needs:
Inflow, outflow and closing balance: Tracks daily cash movement and helps teams see exactly how much money is left at the end of each day.
Distribution of funds (by company & currency): Shows which subsidiaries hold the most capital and breaks down balances by different currencies to monitor exchange risks.
Payment categories: Groups spending into types like salaries, taxes, or domestic payments so users can see where the money is going.
Loans diagram: Gives a quick look at which companies have the most debt and their overall loan health across the holding.
Budget and actual amount: Compares planned monthly budgets against real-time spending to help catch overspending before it happens.
To make reporting easier for external meetings, I also included the option to export all data into XLS or PDF formats.
Subsidiaries Section
This section provides a detailed breakdown of all entities managed by the parent company. To help users navigate large portfolios, I designed a flexible table that allows them to view subsidiaries as a single list or group them by industry categories, such as hospitality, retail, or dining.
The table gives a clear financial snapshot for the selected period (defaulting to the current week) through several key metrics:
Inflow & Outflow: Highlights positive and negative cash movement for each company.
Opening & Closing Balances: Shows the liquidity at the start and end of the timeframe to track growth or spending.
Historical Data: A date-range picker allows users to look back at previous weeks or months to compare performance.
To support international reporting, I integrated a currency switcher (AZN, USD, EUR). To ensure financial accuracy, the conversion rates are pulled directly from the Central Bank of Azerbaijan, giving the user confidence that the data they see is official and up-to-date.
Subsidiary Details
Selecting a subsidiary opens a deep-dive view of its entire financial footprint. The Accounts tab serves as the default landing page, designed to provide a quick "net worth" summary and a detailed look at individual bank accounts.
Key features I focused on for this view:
Aggregated Balances: The header displays a total balance in AZN, with individual cards showing specific currency holdings. I designed this to automatically convert foreign balances so that parent companies get an immediate, unified view of their capital.
Open Banking Integration: To solve the pain point of logging into multiple portals, I utilized the Central Bank’s Open Banking solution. This allows users to monitor accounts from other local banks (like Kapital and ABB) and international branches in Turkey and Georgia in one place.
Scannable Grouping: I organized accounts by the institution they belong to. This helps accountants quickly identify where money is held across different banks.
Advanced Filtering & Reporting: Users can filter the table by currency, balance range, or specific criteria to find what they need. For official documentation, I included a "Get Statement" feature for quick PDF and spreadsheet exports.
To Be Continued…
